Marriott Moxy Broadway

Lower Broadway Destination Hotel Blends Boutique Flavor with Local Music Ambiance

The Daniel Hospitality group engaged OHM Advisors as the lead architect team to design a 168-guestroom hotel on downtown Nashville’s famed Lower Broadway entertainment strip based on the Marriott “Moxy” brand geared toward adventure-seekers looking for fun, flexibility and value. The project transformed a nondescript office building which sat empty for years into a 6-story boutique destination hotel in the heart of Honky Tonk Highway.

Our team worked closely with the Metro Historic Zoning Commission to voluntarily maintain the building’s architectural and historical integrity in our design for the restoration of its existing four stories and the creation of a new, two-story rooftop addition. On the exterior, we preserved some original signage and designed a “stereo equalizer” façade for the two-story addition in a nod to area’s rich musical heritage. In the interior, our design preserved and repurposed many original doors and existing brick and clay tile; windows were repurposed into works of art for guest rooms; and original fire and freight elevator doors were reused as decorative elements.

The destination hotel offers guestrooms with unique, space-maximized layouts, a fifth-floor restaurant with premier Broadway views, and a Bar Moxy hotel check-in lobby and bar which serves as the hotel’s central gathering space. The area is open, fully tech-enabled and comfortable, enticing guests to relax and socialize. The flexible space transforms to allow for local food and craft beer tastings or other social events and boasts a local-artisan-created stage for live music and other performances.

Project highlights: architecture, space programming, construction documents, bidding, construction administration